About Us

Fueling Workforce Engagement and Innovation

We’re a Milwaukee-based firm partnering with brands to accelerate software-based innovation in 39 countries and 185 cities.

Our Vision

To create a world where employees don’t just execute corporate strategy, but become an integral part in shaping it.

Our Mission

To empower brands with the tools, processes, and connections they need to transform employees into innovators and their ideas into measurable impact.

Our Values

Putting the success of our customers first, building products that are delightful and easy to use, and exploring the future to provide solutions our customers haven’t thought of yet.

What We Do & How Clients Use Ideawake

Ideawake provides an easy to use innovation platform combined with programs, services, and expertise that supports your innovation program from idea collection to measured results.

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  • Open & External Innovation
  • Engage customers or vendors at scale to come up with new and fresh ideas to improve experience.

  • Hackathons & Shark Tanks
  • Manage idea collection, collaboration, team pitches, and judging all in one place to streamline your next hackathon or shark tank.

  • Innovation Labs
  • Enable your employees to think differently at scale. Capture, surface, and test new ideas to transform your organization.

Who Do We Work With?

Ideawake is trusted by 100 employee startups to leading Fortune 500 companies to enable a culture of innovation, drive financial results, and increase employee engagement at scale. Learn more about our customers.

  • Sara Jane Vomhof

    Six Sigma Black Belt at Quest Diagnostics

  • “We used to manage ideas via email threads. Now, our employees can quickly submit ideas on Ideawake via their phone or computer and employees can track their ideas progress as it is implemented.”

  • Benjamin DeBoer

    Director of Innovation at Jewelers Mutual

  • “Ideawake combines all of the most desirable features the competitors miss in one way or another. What I like best is Ideawake is set to scale with your company – NOT built to be a one-size / one price / consulting required solution.”

Our Team

Meet the rockstar team that makes Ideawake happen.

  • Partner and Head of Strategy

    Coby Skonord

  • Coby Skonord is a crowdsourcing expert, public speaker, and partner at Milwaukee-based Ideawake. He is a contrarian thinker who believes that the power of online collaboration is the only way to solve the biggest problems facing the world today and overcome the greatest obstacles facing the businesses of tomorrow. Coby is an Eagle Scout, Ernst and Young alumni, and is passionate about growing the entrepreneurial ecosystem throughout the Greater Milwaukee Area and the State of Wisconsin.

  • Partner and Head of Client Success

    Trae Tessmann

  • Trae Tessmann is an advocate for strategic disruption, and a partner at Ideawake. Whether on a personal level or in a corporate setting, he believes that we should never stop learning, innovating, and improving how we do things, no matter how uncomfortable it can be. Trae has a background in marketing and entrepreneurship, and he leverages his knowledge to implement structured, actionable, and repeatable improvement programs for the brands Ideawake partners with.

  • Partner and Head of Technology

    Tim Elfelt

  • Tim is passionate about innovation and analytics, so much so that he moved up from St. Louis to Milwaukee to join the Ideawake team full-time back in November 2016. He’s an interactive marketer with experience in all aspects of digital marketing including interactive web development, SEO/SEM, email marketing, and web analytics – all with a focus on ROI. He prides himself on being a creative problem solver willing to tackle any challenge.

  • Strategic innovation manager

    Amanda Handlos

  • Amanda is a Strategic Innovation Manager at Ideawake, where she helps onboard and implement strateiges for Ideawake’s clients. She has a background in hosipitality management, where she focused on starting and growing new brands and brings a diverse experience in operations management, business development, and communications to the Ideawake team. When Amanda isn’t innovating, she’s passionate about connecting people within the Milwaukee community.

  • Marketing Coordinator

    Carroll Elger

  • Carroll serves as Marketing Coordinator for Ideawake, handling a variety of the marketing and sales responsibilities including campaign strategy and execution, content creation, and brand curation. He believes that there is no greater pursuit than bringing an innovative idea into the world, ideas being the tools that we use to shape society to our collective vision. In his free time, Carroll enjoys kickboxing and going to concerts.

  • Global Innovation Support

    Melanie Datu

  • Melanie comes from a background in client success and helps support our customers globally both strategically and technically. She’s passionate about going above and beyond to help the brands Ideawake works with get the most from their innovation programs. In her free time, Melanie enjoys spending time with her family and continuously expanding her thinking both personally and professionally.

  • Lead Innovation Engineer

    Irtaza Abbas

  • Irtaza is the lead engineer at Ideawake. He’s a stickler for processes, best practices, and quality, while trying to be as practical as possible. He has several years of experience working with start-ups as a developer in a variety of technology stacks, and holds a bachelor’s degree in computer science. His favorite pastimes include reading about Physics, finding new things to learn, and singing.

  • Innovation Engineer

    Farhan Muhammed

  • Farhan is a full-stack engineer at Ideawake and brings over 5 years of experience in working with a variety of web technologies. He has a knack for thinking through problems, has a great eye for detail, and graduated with the highest distinction in information technology. In his free time, Farhan loves to spend time with family and has a 3-month old daughter who is often a topic of conversation in the office.

  • Quality Assurance Engineer

    Soma Asad

  • Soma has more than 3 years of experience in Software Quality Assurance. She is passionate about maintaining and improving the quality of Ideawake using a variety of testing methodologies. Her main focuses are functional and UI/UX testing of the product. She is most interested in the potential for the right learning experiences. When she’s not tracking down bugs, she’s tracking down enemies in PUBG.

How Clients Leverage Ideawake

An easy to use innovation platform combined with programs, services, and expertise that supports your innovation program from idea collection to measured results. Request a Demo.

  • Open & External Innovation
  • Engage customers or vendors at scale to come up with new and fresh ideas to improve experience.

  • Hackathons & Shark Tanks
  • Manage idea collection, collaboration, team pitches, and judging all in one place to streamline your next hackathon or shark tank.

  • Innovation Labs
  • Enable your employees to think differently at scale. Capture, surface, and test new ideas to transform your organization.

Idea Management Software that Transforms Ideas into Impact

Collect, evaluate, and implement the best ideas from your workforce. Discover $100,000 in financial impact in 30 days or get your money back.

Get Started Today