The best ideas come from the places you least expect, and the story of Flamin’ Hot Cheetos is no exception. Richard Montañez came up with the idea for Flamin’ Hot Cheetos while working as a janitor for Frito-Lay back in the 1980’s. Today, Flamin’ Hot Cheetos is one of Frito-Lay’s top selling products, and Montañez is an Executive for PepsiCo leading multicultural sales and community promotions across their North American
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