Aurora Health Care is the largest employer in the State of Wisconsin, with over 35,000 employees spread across 10 geographic markets. Aurora was seeking a way to tap into the ideas that already existed inside its walls to improve patient experience and maximize impacted lives.
They had tried a basic online form for idea submission in the past but found since there was no process for feedback or social interactions built around the program, it received a low level of engagement from front-line caregivers.
“I saw Ideawake as a great way to empower caregivers with a voice while being able to collect their ideas and feedback at scale."
"When we launched I realized that we were onto something big. In the first half day we generated more ideas and engagement than I thought we would during the entire time the front line challenge was live."
Aurora’s platform went live on February 14th, 2017 and idea submission was left open for four weeks. During the first day, Ideawake’s platform doubled the number of signups and ideas that were received during an entire three-week pilot period conducted during the previous year. There are currently six ideas in development that were selected based on the number of votes received from the community. Aurora will continue to conduct four front-line challenges annually in different markets across Wisconsin.