Get The AI Idea Campaign Playbook

Most AI initiatives fail to deliver ROI because organizations start with high level strategy, not real operational problems.

This playbook shows how to unlock high-impact AI use cases by sourcing ideas directly from frontline teams who see inefficiencies, bottlenecks, and opportunities every day.

Get the Playbook

Align Top Down AI Strategy with Bottom Up Ideas to Identify and prioritize High Impact Use Cases from Those Closest to the Work

Despite billions in AI investment, only a fraction of initiatives deliver measurable ROI. Studies from McKinsey and BCG show that as few as 10–30% of AI use cases achieve expected financial outcomes, while Gartner estimates that up to 85% of AI projects fail due to unclear use cases and lack of alignment with business needs.

One of the drivers for the aforementioned unclear use cases and lack of alignment with business needs is that organizations are designing AI strategies from the top down, without asking the people who do the work every day for their input.

Operations staff, customer-facing teams, and process owners are sitting on a goldmine of insight. They see inefficiencies that leadership never encounters. They understand workarounds, bottlenecks, and friction points that don't show up in dashboards.

What's in the Playbook?

The ROI Obstacle Companies Are Experiencing with AI Projects
How Frontline Ideas Improve AI Strategy Alignment, Prioritization and ROI
The ROI of Engaging The Frontline in Ideation for AI Use Cases
5 Examples of AI Ideas From Frontline Staff Translating into Realized Value
Promoting Your Challenge to Achieve a 60% - 80% Engagement Rate
Evaluating and Selecting Tools to Manage Your Challenge
Best Practices and Common Obstacles